Passion Discover Workshop: The Exploration of the Marketing Career
Embark on an illuminating journey into the realm of marketing at our Passion Discovery Workshop: The Exploration of the Marketing Career. Immerse yourself in two pivotal sessions: in the morning, enrich your understanding as you engage in insightful conversations with seasoned marketing professionals sharing their expertise and wisdom. Then, participate in an interactive workshop in the afternoon, where you'll gain hands-on experience and strategic insights to kickstart your marketing career. Unleash your passion, fuel your creativity, and pave the way for a thriving career in the dynamic field of marketing.
Objectives
Introduce students to the world of Marketing with overview of multiple career tracks in Marketing
Inspire students with experience sharing from successful industry experts from global FMCG & Branding/Advertising agency
Share perspectives on what it takes to be successful in Marketing and explain how there are various tracks to get there
Guide students to start preparing for their future in Marketing and further explore interests in Marketing
Equip students with knowledge of concepts in Marketing such as customer segmentation and 7Ps
Immerse students with real-world problem in Marketing through group exercise and presentations
